Accommodation Planning RoadMap
Invest in your business by scheduling a RoadMap planning session and report. In our RoadMap session we
- Set the strategy
- Align all the current efforts
- Grow your business!
Our RoadMap sessions look at both the analytical and the holistic areas that are all needed and combined for running a successful business.
- Rate Calculator ( let's look at your rates to see if you are actually making money and covering your expenses)
- Dynamic Pricing - does this work for your business model?
- Website Audit - how is your website performing and if you were to add on Google Ads does your website convert into sales?
- Marketing Plan - Where and how is the most effective way to market your business?
- Social Media Assessment - what does your social media say about your business? What are your plans around this to have an online social media profile?
- Google Analytics Report - how many people come to your site and how many are converting into bookings
- OTA (overseas Travel Agencies) How is your profile measuring up on OTA sites?
- Competitors - what are your key competitors doing that you could add to your business, how are you standing out in the crowd!
Business Coaching/ Marketing for the Accommodation Sector
Whilst at Welman (now Guesttraction) I discovered the passion that Motel and Hotel owners have for their businesses and 10 years ago I set up my company Orange Marketing (now Grow Orange) to work alongside many properties throughout NZ. Not only was it a great way to travel throughout NZ I was able to get in deep and see all the quirks that are associated in this industry of hard working individuals and all the different hats they need to wear on a day to day basis.
During this time we have not only helped many clients with their digital and marketing requirements our teams have helped with rate management, business strategies, and helping accommodation properties generate more guests. It has certainly been a ride!
Covid hit the industry like a ton of bricks and now as airports start to bring tourists back into NZ, it is important to look at marketing, websites and general tools to make the most of enticing guests to stay at your property. Our team at Grow Orange is looking forward to continuing our relationships within the accommodation sector and continuing to develop tools and resources that will help them gain back the marketing spend in NZ.
When working with all of our accommodation and tourism clients we don't have a one solution for all rule. We apply a full holistic overview on our marketing and assess what the time and financial goals are prior to commencing on any work.
Accommodation Marketing Strategy.Planning ahead is the key to any success. And our Road Map plans are an ideal way for accommodation marketing to succeed.
Accommodation Website DesignThe first step we do is a Website audit to assess how the website is appealing to potential guests. Then we look for the best solution. No two properties have the same webstie needs and we find the right tools for the job.